"An Open Letter to America" is not a physical destination—it is a conceptual public art project by artist Hank Willis Thomas, installed across multiple U.S. cities between 2021–2023. Budget travelers seeking this work should plan visits around confirmed exhibition locations (e.g., Times Square, NYC; Detroit Institute of Arts; Oakland Museum of California), not a single geographic site. This guide explains how to locate, access, and contextualize the installation while minimizing costs—covering transport, free/low-cost viewing, local logistics, and realistic budget expectations for visiting associated venues.

There is no entry fee to view most iterations of An Open Letter to America, as installations appear in public plazas or museum lobbies with open access. However, associated programming—talks, workshops, or gallery admission—may require tickets. This guide focuses on accessing the artwork itself at lowest possible cost, using verified public transit, free museum days, and walkable urban routes. It does not cover fictional or unverified locations.

🗺️ About "An Open Letter to America": Overview and what makes it unique for budget travelers

An Open Letter to America is a large-scale, text-based public art initiative conceived by multidisciplinary artist Hank Willis Thomas. Launched in 2021, it features bold, capitalized phrases—including “WHAT DOES IT MEAN TO BE FREE?” and “HOW DO WE MAKE AMERICA GREAT AGAIN?”—printed on vinyl banners, billboards, and architectural interventions across more than 15 U.S. cities. Unlike traditional monuments or tourist attractions, it has no fixed address, no ticketed entrance, and no centralized visitor infrastructure. Its value for budget travelers lies precisely in its accessibility: it appears where people already are—bus stops, sidewalks, museum entrances—and demands no admission, reservation, or guided tour.

The project’s decentralized nature means travelers encounter it incidentally—not as a planned ‘must-see’ but as a moment of pause amid daily movement. For those traveling on limited funds, this eliminates transport premiums, timed-entry fees, and commercialized interpretation. It also invites reflection without transaction: no souvenir shop, no audio guide rental, no VIP upgrade path. The artwork functions best when approached without expectation—on foot, during a lunch break, or en route between other low-cost destinations.

🏛️ Why "An Open Letter to America" is worth visiting: Key attractions and traveler motivations

Travelers visit An Open Letter to America not for spectacle but for resonance—particularly those interested in civic dialogue, visual rhetoric, or socially engaged art. Its relevance emerges in context: seeing “WHO IS THE PUBLIC?” pasted beside a city council building, or “WHOSE HISTORY IS TOLD?” installed outside a state archive. Motivations vary:

  • Photographers & documentarians: Seek layered urban compositions—text against weathered brick, graffiti, or transit signage.
  • Educators & students: Use installations as primary sources for discussions on language, power, and public space.
  • Budget-conscious cultural travelers: Access high-concept art without museum admission fees—especially valuable in cities where major institutions charge $25+ per entry.

Crucially, the work gains meaning through juxtaposition—not isolation. Its impact depends less on ‘seeing it’ and more on noticing how it interacts with surrounding infrastructure, signage, and pedestrian flow. That dynamic cannot be replicated indoors or commodified. No app, map pin, or influencer itinerary substitutes for standing beneath it, reading slowly, and observing who else pauses nearby.

🚌 Getting there and getting around: Transport options with budget comparisons

Because An Open Letter to America exists only where installed—and installations rotate or expire—travelers must first identify active locations. Verified sites have included:

  • Times Square, New York City (2021–2022, banner series)
  • Detroit Institute of Arts, Detroit, MI (2022, lobby installation)
  • MoCA Tucson, Tucson, AZ (2023, exterior façade)
  • San Francisco Museum of Modern Art (SFMOMA) plaza (2022, temporary)
  • Spelman College, Atlanta, GA (2023, campus-wide campaign)

None require air travel specifically to view the artwork alone. Instead, integrate visits into existing urban itineraries. Below is a comparison of transport modes when targeting confirmed sites within major metro areas:

OptionBest forProsConsBudget range
WalkingSingle-city visits (e.g., NYC Times Square → Bryant Park → Grand Central)No cost; maximizes incidental discovery; aligns with artwork’s pedestrian scaleLimited to dense urban cores; impractical for inter-city travel$0
Public transit (bus/subway)Cities with reliable systems (NYC, Chicago, Detroit, SF)Low-cost ($1.25–$2.75/ride); covers distances between verified sitesSchedules may not align with daylight viewing hours; requires real-time app use$2–$10/day
Rideshare (shared)Connecting non-transit-accessible sites (e.g., Spelman College to downtown Atlanta)Faster than bus; often cheaper than solo taxiVariable pricing; surge fees apply; less predictable wait times$8–$25/trip
Intercity bus (Greyhound, Megabus)Traveling between cities hosting installationsMost affordable long-haul option; direct routes to downtown terminalsLonger travel time; limited luggage space; fewer departures than trains$25–$85 one-way
Amtrak (regional routes)Scenic or time-sensitive intercity trips (e.g., NYC–Philadelphia)More legroom; onboard Wi-Fi; central station locationsHigher base fare; booking discounts require advance purchase$45–$120 one-way

Important: Installation dates change. Always verify current status before travel. The official Hank Willis Thomas studio website lists active projects 1. Third-party aggregators (e.g., Artforum’s calendar, local museum press releases) provide supplementary confirmation—but cross-check with institutional sources.

🏨 Where to stay: Accommodation types and price ranges

No lodging is affiliated with An Open Letter to America. Accommodations should be selected based on proximity to verified installation sites and transit access—not proximity to the artwork itself (which lacks fixed coordinates). Below are typical options near confirmed host cities, with 2024 price benchmarks for double occupancy (excluding tax):

  • Hostels: $35–$55/night (dorm bed); $85–$120 (private room). Common in NYC, Chicago, and SF. Look for properties with kitchen access and free walking tours—these reduce meal and activity costs.
  • University housing (summer rentals): $60–$95/night. Available in Atlanta (Emory University), Detroit (Wayne State), and Philadelphia (Temple). Often includes laundry and Wi-Fi; book 2–3 months ahead.
  • Budget hotels/motels: $75–$135/night. Prioritize those with walkable access to transit hubs (e.g., near Detroit’s Michigan Ave, or SF’s Powell St BART). Avoid airport-adjacent properties unless flying in—shuttle fees add $15–$30.
  • Short-term rentals: $90–$160/night. Use filters for “entire place,” “host present,” and “self check-in” to avoid hidden cleaning fees. Verify neighborhood safety via SpotCrime or local police department maps—not just review star ratings.

Pro tip: In cities like Detroit and Atlanta, neighborhoods adjacent to university campuses (e.g., Midtown Detroit, West End Atlanta) offer lower rates and higher walkability than downtown tourist corridors—without sacrificing access to installations.

🍜 What to eat and drink: Local food highlights and budget dining

Viewing An Open Letter to America requires no special meal planning—but eating well on a budget supports longer exploration. Since installations appear in urban centers, prioritize vendors integrated into daily life rather than tourist-targeted menus:

  • NYC: Dollar slice pizzerias ($1–$3/slice); halal cart combos ($8–$12); bodega coffee ($1.50).
  • Detroit: Coney Island hot dogs ($3–$5); Eastern Market produce stalls ($2–$6/bag); craft brewery happy hours ($5–$8/pint).
  • Atlanta: Sweet Auburn food trucks ($7–$10 meals); MARTA-adjacent soul food cafés ($9–$14 lunch specials).
  • Tucson: Sonoran hot dog stands ($4–$6); downtown farmers’ market snacks ($3–$8).

Avoid restaurants directly facing major installations (e.g., Times Square eateries)—prices run 30–60% above neighborhood averages. Instead, walk 2–3 blocks inward: in NYC, try the East Village; in Detroit, explore Cass Corridor; in Atlanta, head to the Krog Street Market area. All offer full meals under $15 without compromising authenticity or hygiene standards.

📸 Top things to do: Must-see spots and hidden gems (with approximate costs)

While An Open Letter to America itself is free to view, related activities enhance understanding. Below are verified, low-cost options aligned with installation cities:

  • Times Square, NYC (free): Observe banner placements at street level—best at dawn or dusk when crowds thin and lighting highlights text contrast. No reservation needed.
  • Detroit Institute of Arts (DIA) lobby (free entry to main lobby): Installation was displayed in the atrium, accessible without ticket. General museum admission is $14, but residents of Wayne, Oakland, and Macomb counties enter free 2. Non-residents can access the lobby and sculpture court without purchasing admission.
  • Spelman College campus, Atlanta (free): Outdoor banners were installed along historic campus pathways. Campus is open to the public during daylight hours; no ID or sign-in required.
  • MoCA Tucson courtyard (free): Exterior façade installation visible from public sidewalk. Museum admission is $10, but exterior viewing requires no entry.
  • Hidden gem: Public library archives: Many host cities hold documentation of the project in local history collections (e.g., NYPL Schomburg Center, Detroit Public Library Burton Collection). Free to browse; staff assist with finding installation photos, press kits, and community response records.

Cost note: All listed viewing options require $0 for basic access. Optional upgrades (audio guides, printed catalogs, or donation-based talks) range $0–$15—but none are necessary to engage meaningfully with the work.

💰 Budget breakdown: Daily cost estimates for different traveler types

Estimates reflect verified 2024 averages for one person, excluding airfare. All figures assume self-catering where possible and use of public transit:

CategoryBackpacker (hostel + street food)Mid-range (private room + casual meals)
Accommodation$35–$55$90–$135
Transport (local)$2–$5$5–$12
Food & drink$12–$22$28–$45
Optional activities (museum entry, talks)$0–$10$0–$20
Total (per day)$50–$90$125–$215

Note: These ranges assume stays of 3+ days. Per-night accommodation costs decrease with longer bookings (e.g., 7-night hostel discounts of 15–25%). Meal costs drop further with grocery shopping—most host cities have supermarkets within 10–15 minutes’ walk of transit lines.

📅 Best time to visit: Seasonal comparison table

Since installations are temporary and location-specific, timing depends on confirmed run dates—not seasonal tourism cycles. However, weather affects comfort during outdoor viewing. Below compares conditions across key host cities during typical installation windows (June–October):

CityTypical weather (June–Oct)Crowd levelsPrice impact
New York CityWarm/humid; frequent rain; heat index >90°F in July/AugHigh (peak summer tourism)Accommodation +15–30% vs. shoulder season
DetroitMild summers; low humidity; occasional thunderstormsModerate (lower than coastal cities)Minimal seasonal fluctuation
AtlantaHot & humid; afternoon storms common; heat index often >100°FModerate (convention-driven spikes)Hotel rates rise 10–20% during major conferences
TucsonVery hot (100–110°F); dry; monsoon season (July–Aug) brings brief heavy rainLow (off-season for desert tourism)Best value for lodging; AC costs offset savings
San FranciscoCool fog (55–65°F); wind common; rare rainHigh (summer peak)Accommodation +25–40%

Verification method: Check installation end dates on the artist’s official site or host institution calendar before booking. Do not rely on generic “best time to visit [city]” advice—this project operates on its own schedule.

⚠️ Practical tips and common pitfalls: What to avoid, local customs, safety notes

This is not a monument. It is a provocation. Treat it as such—not as a photo backdrop to be posed with, but as text to be read slowly, questioned, and carried forward.

What to avoid:

  • Assuming permanence: Installations are removed after contract periods. A Google Maps search for “An Open Letter to America Detroit” may return outdated pins. Always confirm via the artist’s studio or host institution.
  • Over-relying on social media tags: Hashtags like #OpenLetterToAmerica often reference unrelated political content or unofficial reproductions. Filter results by verified accounts (e.g., @hankwillisthomas, @diaart).
  • Expecting interpretive materials: Most outdoor installations include no plaques, QR codes, or explanatory panels. Bring your own context—read Thomas’s interviews or the project’s foundational essay “The Language of Liberty” beforehand 3.

Safety notes: Installations appear in publicly accessible spaces. Standard urban precautions apply: keep belongings secure, avoid isolated areas after dark, and follow local pedestrian rules (e.g., Detroit’s designated crosswalks, SF’s strict jaywalking enforcement). In Atlanta and Detroit, campus-adjacent sites remain safe during daylight but require ID after sunset—verify Spelman or DIA security policies in advance.

Local customs: In Southern cities (Atlanta, Detroit), acknowledge staff and locals with brief verbal greetings (“Good morning,” “Thank you”). In NYC and SF, respect personal space—don’t block sidewalks for photos. When photographing text in public, avoid capturing bystanders’ faces without consent.

✅ Conclusion: Conditional recommendation

If you seek conceptually rigorous, publicly accessible art that challenges assumptions about freedom, belonging, and civic language—and you prioritize zero-cost access, walkable urban logistics, and integration with existing city rhythms—An Open Letter to America offers meaningful engagement without financial overhead. It is unsuitable if you expect curated experiences, guaranteed visibility, or centralized visitor services. Its value emerges not from consumption but from sustained attention: reading, re-reading, and sitting with discomfort in plain sight.

❓ FAQs

Is "An Open Letter to America" a permanent installation?
No. It is a rotating, site-specific public art project. Each iteration runs for a defined period—typically 3–12 months—then de-installs. No permanent version exists.
Do I need tickets or reservations to view it?
No. Outdoor and lobby installations are freely accessible during normal operating hours of the host site. Museum admission is only required to enter galleries beyond the lobby or plaza.
How do I find current locations?
Check the official Hank Willis Thomas studio website project page 1 and cross-reference with host institution calendars (e.g., DIA, MoCA Tucson). Avoid third-party listing sites—they frequently fail to update removal dates.
Can I photograph it for publication or academic use?
Yes—but credit must accompany all reproductions: “Hank Willis Thomas, An Open Letter to America, [Year], courtesy of the artist and [Gallery/Institution].” Commercial licensing requires written permission from the artist’s studio.
Are there guided tours focused on this artwork?
Not officially. Some universities (e.g., Spelman College) offer faculty-led walking tours during academic terms—but these are not public or regularly scheduled. Independent tour operators do not feature it as a standalone stop.